The auto industry puzzling? Naaah...

Question: Why is it that car commercials these days seem to focus almost exclusively on gadgets? You can change the colour of your cupholders, talk to your CD player to choose which song to listen to, or call someone by pressing buttons on your steering wheel.

All wonderful little things.

But why are these the main selling points in ads today? What happened to discussions of fuel efficiency or safety or even cost? The primary purpose of the automobile is still its mobility, no? So why is it the perks that suddenly seem more important?