Unintended effect

In a strange kind of Eisensteinian montage moment, I found myself making connections between two back-to-back commercials that I doubt the advertisers had intended.

First, a commercial from Fidelity Investments about rolling all your old 401ks into a single IRA to maximize your retirement savings. This was immediately followed by a commercial from Osteo-BiFlex featuring a 77 year old woman who still works as a waitress. She says, "I’m 77 years old and I work as a waitress. I work 10, 12, 14 hours a day… I just couldn’t do it without Osteo-BiFlex."

Maybe she wouldn't have to do it if she'd listened to Fidelity...