The old people keep taking over...

After all, look at the latest Indiana Jones movie - a grey-haired hero joins up with other older characters, including one in the grips of senility - to drive the action of this action movie.

Similarly, according toWho Blogs Now?, blogging is aging as well. Aside from company blogs and splogs (spam weblogs), the average age of adult bloggers in 37.6. So it's not just young people who are blogging, though the percentages of bloggers in a population does decrease with age. As the article says,

As a result, figuring out exactly who blogs has become more difficult.... However, word-of-mouth is still a powerful marketing tactic, and since influential bloggers are so effective at spreading the word about their likes and dislikes, blogger demographics continue to matter.

Not surprising to find that about 2/3 of bloggers are white, but then again, this mirrors the percentage of whites in the U.S., the country where the information comes from.

There was only one confusing thing for me and that was the article's identification of who belonged to Baby Boomers and Gen Xers - I'm terribly close to Baby Boomers according to them, and I'd always considered myself firmly ensconced in Gen Xers... But that's another post.