Monday, December 18, 2006

Those Canadians and their computers!

Actually, it's those Canadians and their blogs. Apparently, per internet-capita, Canadians read more blogs than any other country*

Two point touch theorizes that is has something to do with the trust and level of establishment of IT press (with the US having a well trusted print IT press, which is why it ranks lowest):
The equation then becomes that penetration of blogs is in inverse proportion to the trust and penetration of mainstream print media. Common sense, I guess.
But a commenter takes the cultural approach:
To be fair, TheGoodBlogs statistics may not be truly representative of what’s out there since our sample is still relatively small. However for what it’s worth, in terms of absolute visits, US (64%), Canada (18.5%), UK (4.88%), Germany (1.94%), France (1.75%), Australia (1.46%), India (1%) and the rest is less than 1%.

What does seem to correlate though is if I apply the absolute numbers against the number of internet users per country (obtained on www.internetworldstats.com), it shows me that Canadians with Internet access is almost 2.5 times more likely to visit blogs than their US counterparts. I found nothing to that substantiate the other countries like Spain etc.

Anecdotally, (tongue-in-cheek of course) I think it means that the US have better alternative channels of entertainment like better cable and satellite TV, more online shopping opportunities, better shopping malls and recreational distractions than us poor sods up north! We rely on keeping each other company online when we’re snowed in and frequent blogs in the hope that someone will be our friend!

I tend to think the commenter is closer to the mark, simply because I don't know whether the US has a more well trusted IT press than Canada. The argument does shift during the post from theorizing about IT press to mainstream press, which I would imagine are worlds apart. At least when it comes to mainstream press in the US (which I have more experience with than the IT press). But it's an interesting piece of trivia.

*The countries included in the analysis are: Canada, France, Germany, Italy, the Netherlands, Spain, the UK and the US

No comments: